Comparing Nintendo and Capcom couldn’t be farther off the base. Nintendo may whore out Mario like a five-dollar prostitute, but even then the assorted games they shove him into tend to be at the very least average, if not good. When it’s time to make proper sequels to their franchises, they either do great stuff or at the very worst mediocre. I just recently complained about Twilight Princess, but even then the game was not terrible, it simply did not deliver on the kind of refreshing new quality we expect from big-budget Zelda titles. Bottom line is, brand will only take you so far if your games aren’t good, just ask Sonic. Nintendo may dip the bucket in the same well constantly, but they know how to take care of their brands and occasionally deliver some genuinely awesome stuff like Mario Galaxy 2.
Capcom is more famous for getting a good idea, telling the person responsible for that idea to go fuck himself and then run it into the ground. The quality of their games is wildly dependant on how much the individual developers can get their way, and when they can’t, things go to hell (See: any Megaman game not made by Inafune). Alternatively, they can also outsource their manpower without making any effort to ensure the new guys don’t rape the shit out of the IP (Looking forward to the new DMC?). They’ve latched onto a very few individual franchises that are easy to copypaste with minimum effort and rehashed them to hell and back while they let all others to rot, to the point that save for Ace Attorney (Which they’ve already shown signs of starting to drop), they are now basically “Street Fighter and Resident Evil Inc.”. The few upcoming titles not related to those two are, surprise, Inafune’s brainchildren. Going back to Nintendo, their games tend to at least incorporate new mechanics. Say what you will about Squeenix and FF7, but none of the games they released were FF7 with a boob job, they were all different games, sometimes in different genres, that happened to use the same setting. Capcom will sell you the same Street Fighter you just bought at full price with tweaks that other genres would never get away with selling as anything but DLC, and you’ll buy it because SFII brainwashed you into thinking it somehow makes sense to pay full price several times over for gradual improvements.
You know Platinum Games? It’s a relatively new studio that has been churning out some really, really awesome titles as of late. It’s also the place where most of Capcom’s talent has been fleeing to for the past few years. Inafune was just the last in a long stretch of Capcom’s talent haemorrhage. Almost everyone is jumping ship in much the same way everyone worth shit left Square years ago.