The problem though is doing just that repeatedly while not showing anything for it. Inafune in particular used the bitterness towards Capcom over the way they handled the shutdown of the MM franchise with M#9, but time has passed and when Red Ash was announced that bitterness had subsided quite a bit and M#9 was supposedly just around the corner. It didn’t help that between the, at the time, current impressions from the M#9 backers getting their hands on demos/the beta being so tepid, the issues surrounding M#9’s KS, and what RA’s KS was trying to sell (i.e. a demo), there just wasn’t anything for RA to gain traction on. Now if RA had been announced earlier, like before M#9’s development issues started setting in, then it probably would’ve been able to catch some of that wave of excitement of Inafune making a MM style game without Capcom’s constraint. Likewise, if Comcept had waited until the general market was actually playing M#9, then there would at least be an example of Comcept following through on at least some of their promises and gamers could actually look at the final product and judge for themselves on how well Comcept handled their previous KS, which in turn would’ve at least helped fill in some of the gaps on that really lackluster KS campaign.
It all really comes down to some really bad timing on RA’s part and the way that the KS was constructed to begin with. And that then brings us back to the original question of ‘just what the hell was Comcept thinking in sending out such a bare naked nostalgia cash grab KS?’.