EDIT: Okay, why the hell does the word “forum” change to “pikapikapikapika” in my title?

TAG Heuer and Tiffany and Co. top the watch , respectively, in a new study that measures luxury brands on their digital competence.The “Digital IQ” ranking system used to measure digital competence was designed by the L2 Luxury Lab of the New York University (NYU) Stern School of Business. In addition to watches, the study covers brands in the following categories: automobiles, beauty and skincare, credit cards, cruises and tours, electronics, fashion, design and home, hotels, and wines and champagnes.TAG Heuerwas the only watch brand to rank in the Genius category,The study described the Swiss watch brandby saying that "great search optimization and thoughtful user interface lift TAG Heuerover mega-brand RolexRelated Info Download RSS