Wilf demonstrates the laziness of modern society and the decline of artistic expression. Rather than working to create something beautiful (whether it be Arac’s anarcho-counterculture political messages, Vicki’s traditional-yet-conformist works, Hades’ deconstructive analysis of art, or Cav’s corporate pandering), Wilf decides to lazily accept what others create for him. He finds little joy in the process of creation, choosing instead to concern himself with what is sold to him. He is part of the greater base that keeps Cav in business.
However, by coloring in comic reprints, there’s some latent desire to do something more. While Society has taught him that paying for things is better (indeed, Wilf may come straight out of Brave New World), there’s some primal urge to create. However, because society has indoctrinated him to think that buying is better, he releases his desires by molding them to conform with the Capitalist Pressures he faces. That is, he colors in exactly how he knows the Companies want him to color. Vicki flourishes in her conformity because that is who she is; she naturally holds the same values that Society holds which allows her to flourish under its system. Wilf, on the other hand, conforms because he has been taught to do so.
And yes, we do.
